Director, Marketing at Telecast Fiber Systems
April 2010 - September 2011
Led the effort to transform Telecast's marketing efforts. Drove web-site development and search engine optimization effort that increased organic traffic by over 200% while also tripling leads. Increased customer outreach by over 200% through e-mail marketing efforts.
Working on initiatives that will increase influencer engagement and enable entrance to new vertical markets for the company.
Business Development Consultant at Blueberry Hill Enterprises, LLC
May 2006 - June 2010
Strategic Consulting for early stage ventures defining transformational business models, product management, developing partnership strategies, structuring commercial transactions and acquisition integration.
Clients include Telecast Fiber Systems, Inc., CVS, Commonwealth Financial Network, Backbone Networks, Greenleaf Medical and Campus Guardian where I have transformed traditional software sales models into Software as a Service (SaaS) business models utilizing Cloud and Utility Computing technology (i.e. Amazon EC2 and S3). This included all phases of Business plan development, product management, sales strategy development technology licensing and acquisition integration.
Research Fellow at GridInstitute
May 2006 - September 2009
Driving grid and media standards that enable cloud and utility computing businesses.
Program Management and Business Analysis at Constant Contact
March 2007 - July 2008
Led effort to deliver applications to support two broad corporate business initiatives for the leading small business marketing SaaS vendor.
- Defined the product requirements, process and success metrics for two major corporate initiatives, marketing automation (CRM) and business intelligence.
- Developed critical vendor relationships that brought solutions to internal business stakeholders.
- Utilizing the Scrum/Agile process, collaborated across functions to ensure smooth rollout.
Technology and Business Development, Chief Technology Office at Sun Microsystems, Inc.
July 2005 - May 2006
Led the effort to define new business models and strategies for grid and utility based businesses and technologies. Developed relationships with key developers and ISVs to bring Sun's products and technologies to market. Defined the requirements and success metrics for the product and program. Developed new business models that would drive the adoption of utility computing
Product Program Management at Sun Microsystems, Inc.
August 2002 - July 2005
Utilizing Sun's implementation of the SDLC drove geographically distributed product teams in the definition, planning and delivery of a next generation blades, systems management and networking products for Sun's Network Systems Group.
Corporate Development & Strategy at Sun Microsystems, Inc. Corporate Development and Strategy
May 1999 - September 2002
Led cross-functional teams at the VP/GM level in the acquisition and integration of companies and technologies into SunÂs products and product line. Built strategic plans, identified potential partners, negotiated terms and drove deal closure.
Business and Technology Development at Sun Microsystems, Inc. Business and Strategy Development
March 1995 - May 1999
Developed and managed new business and technology relationships for Sun Microsystems. Led cross-functional teams in the acquisition and the licensing of technology. Analyzed strategic technology suppliers for equity investment or acquisition.
Director of Server Systems at Pacer Software, Inc.
November 1989 - November 1994
Responsible for the server business. Led the implementation, delivery and marketing of Pacer's file, print and database server products with particular emphasis on logistics and process re-engineering for improved quality and time to market.
While at Pacer I was President of the AppleTalk Networking Forum, an industry consortium organized to define and work future AppleTalk protocol changes and associated interoperability efforts.
In-house Counsel at Pacer Software, Inc.
November 1989 - November 1994
In house legal counsel for all corporate activities.
Manager/Software Engineer at Prime Computer, Inc.
May 1980 - November 1989
Managed Prime's desktop integration software development. Led a team responsible for all desktop connectivity and applications environments. Responsible for products that generated over $10M in revenue per fiscal year
VP Business Development, Corporate Counsel at Backbone Networks Corporation
2006 | Westborough, MA
Backbone Networks is the leading cloud provider of Internet radio broadcast and automation services. We are partnering with public media partners in delivering their content to XM Satellite and Public Radio stations around the nation. Developer of the IBS Student Radio Network with over 40 member stations.
Transformed standard product offerings into Software as a Service (SaaS) offerings utilizing Cloud and Utility Computing technology (i.e. Virtualization, Amazon EC2 and S3). This included all phases of product delivery including product requirements definition, business plan development, technology partnering, alliance partnering and sales strategy.
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